The conversion script is flexible and offers both minimal and extended setup options.
1. Minimal Setup
For the minimal setup, only two parameters are required:
Parameter | Description | Pages |
sid | Store ID: A unique identifier for the e-commerce store | Required for all pages |
oid | Order ID: A unique identifier for the order | Required for order confirmation/status or thank_you page |
2. Extended Setup
The extended setup includes all parameters from the minimal setup, but allows you to enrich your data for more in-depth analysis. All parameters in this section are optional and can be omitted depending on your needs.
Although many details are automatically detected, some e-commerce platforms have restrictions that could result in improved data quality if you provide this information directly from the platform.
Note: Some parameters may not be available depending on your e-commerce platform.
Parameter | Description | Example |
on | Order Number: A human-readable order identifier | Format may vary depending on the platform |
cid | Customer ID: A unique identifier for a registered customer | Format may vary depending on the platform |
cim | Cart Item Count: The number of items in the cart | 3 |
spt | Content category | "New Cars” |
sptt | Page title | “Best choice of cars” |
sppt | Product title | “BMW M3” |
spos | Product options size: Number of options for a product (e.g., colours or sizes) | 4 |
scr | Currency ISO code | “USD” |
scpp | Product price | 132.00 |
sctp | Cart total price | 598.76 |
sss | Search terms | “BMW blue” |
spi | Product ID: A unique identifier for a product being viewed | Format may vary depending on the platform |
sci | Collection ID: A unique identifier for a collection being viewed | Format may vary depending on the platform |
scc | Collection contents as a string-encoded JSON | [{ "id": "foo", "variantID": "1", "price": "13200", "quantity": "3" }, …] |
sca | Cart contents as a string-encoded JSON | [{ "id": "foo", "variantID": "1", "price": "13200", "quantity": "3" }, …] |