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How to set up predictive audiences

This guide shows you how to integrate Admetrics AI Predictive Audiences into your Meta ad campaigns - both for Lookalike targeting and remarketing.

What you will learn in this article:

  • How to set up and test Admetrics AI Predictive Audiences in Meta Ads

  • How to launch Lookalike and Remarketing campaigns based on intent tiers

  • Best practices for optimizing your campaigns using predictive segmentation

1. Meta Lookalike Audience Setup and Testing

Before getting started, make sure that at least 100 events have been tracked.

  1. Create a new campaign with two ad sets

    • Include Lookalike (3%) and select the Custom Audience “Admetrics AI High Intent LLA”

    • Include Lookalike (3%) and select the Custom Audience “Admetrics AI Medium Intent LLA”

  2. Exclude all previous purchasers from these ad sets.

  3. We recommend using the Lowest cost bid strategy and enabling Campaign Budget Optimization (CBO) for the budget.

  4. Be sure to exclude both Admetrics Predictive Audiences from all other prospecting campaigns.

  5. Launch your campaign.

🧪 Experiment with different population sizes between 1% and 5%. We suggest starting with 1%, then moving to 3%, and finally 5%.

2. Meta Remarketing Audience Setup and Testing

  1. Create a new campaign with three ad sets:

    • Include the “Admetrics AI High Intent Retargeting” audience.

    • Include the “Admetrics AI Medium Intent Retargeting” audience.

    • Optional: Include the “Admetrics AI Low Intent Retargeting” audience.

  2. We recommend using the Lowest cost bid strategy and enabling Campaign Budget Optimization (CBO) for the budget.

  3. For better reach, you may want to exclude all Admetrics AI Remarketing Audiences from your other existing campaigns.

  4. Launch your campaign.

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