What you will learn in this article:
What the Market Selector is and how it improves your reporting.
The logic Admetrics uses to categorize data into specific regions.
The requirements and specifications needed to set up custom markets for your account.
1. What is the Market Selector?
The Market Selector is a dedicated user interface element located in the upper left corner of your dashboard, directly beneath the client selection. It acts as a global filter for your data, allowing you to switch between different markets (e.g., DE, AT, IT, or custom regions like DEAT) with a single click.
2. How it Works
Admetrics categorizes your data into markets based on specific data points retrieved from your shop and ad platforms.
2.1 Order Attribution Logic
To ensure your revenue data is assigned to the correct market, we follow a specific hierarchy based on your customers' information:
Primary Source: We use the billing country code (e.g., billing_country_code = 'IT' maps to the 'IT' market).
Secondary Source: If the billing country is empty, we use the shipping country code.
Regional Bundling: We can combine multiple countries into a single market. For example, a "DEAT" market can be created by grouping Germany (DE) and Austria (AT).
Fallback: Any data that cannot be clearly assigned to a defined market will be categorized under "Other".
2.2 Data Mapping Categories
The Market Selector filters three main types of data:
Consumption Metrics: Clicks, impressions, spend, and conversions are filtered based on Ad Account or Campaign Name patterns.
Attributed Events: Visits, add-to-carts, and leads are filtered based on the Domain or landing site URL.
Order-Related Metrics: Orders, revenue, tax, and contribution margins (CM1, CM2, CM3) are defined by the billing and shipping country codes.
3. Setting Up the Market Selector
To implement the Market Selector for your account, our team needs specific information to map your data correctly.
3.1 Technical Specifications
Please provide the following details to your Admetrics representative:
Spend Mapping: Define which Ad Accounts or specific Campaign naming conventions belong to which market.
Order Mapping: Define if orders should be categorized by Shipping/Billing country or by specific Sales Channels (e.g., different Shopify store views).
Visit Mapping: Specify which Domains or subdomains correspond to each market.
Note: Using consistent naming conventions in your ad manager (e.g., including country tags like "DE" or "US" in campaign names) ensures the highest level of accuracy for consumption metrics.