1. Choose an attribution model
By clicking on this field, you can select from seven attribution models, each offering a different approach to calculating conversions.
You can find detailed information, including the pros and cons of each attribution model, on this page.
2. Select the number of days included in the conversions
After choosing the attribution model, you can also specify how many days of interactions should be considered in the conversion, which is also called Lookback window. For example, 7d means that the Last Touch attribution model will apply to any interactions that occurred within 7 days prior to the conversion. In other words, if a user interacts with a channel and then converts within 7 days, that interaction will be included in the Last Touch attribution.
