Attributes for Pixels and S2S Events

To enable advanced integration features such as predictive audiences and server-to-server (S2S) connections for platforms like Meta/Facebook and Outbrain, you need to add specific attributes to your script tags.

⚠ Note: This is only required for manual pixel installation, such as on custom shops or landing pages. For most clients using standard eCommerce platforms, this setup is handled automatically.

These attributes allow you to:

Configure conversion pixels for Meta, TikTok, and other vendors.
Activate predictive audience targeting, ensuring ads reach the most relevant users.
Enable server-to-server (S2S) connections, which improve tracking accuracy by sending data directly from our servers instead of relying on browser-based tracking.

By adding the right attributes to your script tags, you can seamlessly integrate these features and optimize your campaign performance.

data-pa-vendor

Enables Predictive Audiences for specific vendors. When enabled, the pixel will send admetrics_intent events to the selected vendors.

Format: Comma-separated list of vendors
Allowed values:
- fb (for Facebook/Meta)
- google
Example: data-pa-vendor="fb,google"
Extended example:

 <script id="js-app-admq-script"
        src="https://shopify.admetrics.events/conversion-v1.min.js"

        data-pa-vendor="fb,google"
></script>

data-pa-mpid

Specifies Facebook/Meta pixel IDs for Predictive Audiences.

Format: Comma-separated list of IDs
Example: data-pa-mpid="123,456"
Extended example:

 <script id="js-app-admq-script"
        src="https://shopify.admetrics.events/conversion-v1.min.js"

        data-pa-mpid="123,456"
></script>

data-ss-mpid

Specifies Facebook/Meta S2S pixel IDs.

Format: Comma-separated list of IDs
Example: data-ss-mpid="123,456"
Extended example:

<script id="js-app-admq-script"
        src="https://shopify.admetrics.events/conversion-v1.min.js"

        data-ss-mpid="123,456" 
></script>

data-ss-tkpid

Specifies TikTok S2S pixel IDs.

Format: Comma-separated list of IDs
Example: data-ss-tkpid="123,456"
Extended example:

<script id="js-app-admq-script"
        src="https://shopify.admetrics.events/conversion-v1.min.js"

        data-ss-tkpid="123,456" 
></script>

data-ss-scpid

Specifies Snapchat S2S pixel IDs.

Format: Comma-separated list of IDs
Example: data-ss-scpid="123,456"
Extended example:

<script id="js-app-admq-script"
        src="https://shopify.admetrics.events/conversion-v1.min.js"

        data-ss-scpid="123,456"
></script>

data-ss-ob

Enables Outbrain S2S events.

Format: Single value
Allowed value: "1" to enable
Example: data-ss-ob="1"
Extended example:

<script id="js-app-admq-script"
        src="https://shopify.admetrics.events/conversion-v1.min.js"

        data-ss-ob="1" 
></script>

Tracking script for custom integrations

Hydrogen integration

How to set up S2S for Outbrain

How to set up S2S for Google Ads

How to set up S2S for Taboola