To build a landingpage URL for X ads you should add the following parameters and values
utm_source=twittertwag=[ADGROUP_ID]twid=[TWEET_ID]
https://www.yourshop.com/?utm_source=twitter&twag=[ADGROUP_ID]&twid=[TWEET_ID]
Unfortunately Twitter does not allow dynamic URLs, so you need to manually replace [ADGROUP_ID] and [TWEET_ID] with the correct ID’s, for each Ad. Also please make sure to not re-use the same Ad in multiple Ad Groups!
To obtain the two ID’s please follow these steps:
1. To find out the [ADGROUP_ID] go to the Twitter Ads manager and edit the ad group.
2. Copy the number after …/adgroup/ from the URL, this is the [ADGROUP_ID].
3. To find the [TWEET_ID] you need to go to the Ads tab and click on the date of the ad.
4. Copy the ID after …/status/ - this is the [TWEET_ID]
5. Now edit the Ad group → select the Ad to the left → scroll down and add the parameters to the landingpage URL.
https://www.yourshop.com/?utm_source=twitter&twag=[ADGROUP_ID]&twid=[TWEET_ID]