Step 1: Configure Your Google Ads Account
Open Google Ads dashboard
Navigate to “Admin” and open “Account settings”.
Make sure that Auto-tagging is enabledNavigate to “Goals” and open “Settings”.
Enable “Enhanced conversions”.
Choose “Google Ads API”.
Step 2: Enable Integration in Admetrics
Open Admetrics' Data Studio
Navigate to Settings, the Integration tab
Select your Google Ads integration
Enable the S2S setting and save it
Optional: Configure Landing Pages
If you use landing pages on custom domains that don't match your main shop:
Follow this guide to configure your custom domains properly
Before adding the script, you need to include the following snippet on all pages (between the
<body>and</body>tags). Replace[SHOP_ID]with your specific shop ID, and dynamically insert the[CUSTOMER_ID](if available). If no customer ID is available, set[CUSTOMER_ID]to an empty string.
Then, add thedata-ss-ga="1"attribute to your Admetrics conversion script tag as shown below:<script id="js-app-admq-data" type="application/json">
{
"sid": "[SHOP_ID]",
"cid": "[CUSTOMER_ID]"
}
</script>
<script id="js-app-admq-script"
src="https://shopify.admetrics.events/conversion-v1.min.js"
data-ss-ga="1"
></script>
Note: To retrieve the shop ID on Shopify you can go to https://YOURSHOP.myshopify.com/shop.json and search for "shopId". The number behind it is your shop ID.
How to set up an A/B test to assess the impact of S2S integration
Test Setup:
To evaluate the effectiveness of the S2S integration with Google, an A/B test will be conducted to compare two optimization strategies: using your existing Pixel versus the Admetrics Pixel.
1. Duplicate a Well-Performing Ad Group:
Choose an ad group that has shown strong performance based on metrics like conversion rates, engagement, or ROAS.
Duplicate the ad group twice to create two identical, untrained ad groups. Ensure both are completely the same in terms of targeting, creative elements, and budget.
2. Set Up an A/B Test:
In Google Ads Manager, configure an A/B test to ensure no visitor sees both versions, preventing skewed results.
Optimize one ad group for conversion action AdmetricsPurchases.
Optimize the other ad group as usual.
3. Manage Ad Spend:
Ensure that the budget of each ad group is high enough to generate 3-4 orders per day (more is better for faster, clearer results).
Typically, you should see a trend after about 7 days, but it’s advisable to let the test run longer to achieve statistically significant and reliable results.
4. Evaluate Results:
Within the first two weeks, you should have sufficient data to evaluate the performance of both pixels and determine the impact of the S2S integration.