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How to set up S2S for Google Ads

How to configure your Google Ads account. How to set up Google Ads conversions. How to configure custom landing pages.

Admetrics avatar
Written by Admetrics
Updated over a week ago

Step 1: Configure Your Google Ads Account

  1. Open Google Ads dashboard

  2. Navigate to “Admin” and open “Account settings”.
    Make sure that Auto-tagging is enabled

  3. Navigate to “Goals” and open “Settings”.
    Enable “Enhanced conversions”.
    Choose “Google Ads API”.

Step 2: Enable Integration in Admetrics

  1. Open Admetrics' Data Studio

  2. Navigate to Settings, the Integration tab

  3. Select your Google Ads integration

  4. Enable the S2S setting and save it

Optional: Configure Landing Pages

If you use landing pages on custom domains that don't match your main shop:

  1. Follow this guide to configure your custom domains properly

  2. Add the attribute data-ss-ga="1" to your Admetrics conversion script

    For example:

    <script id="js-app-admq-script"
    src="https://shopify.admetrics.events/conversion-v1.min.js"

    data-ss-ga="1"
    ></script>
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