The Repeat Order Probability analysis in Admetrics Data Studio reveals the actual purchasing behavior of your customer base. This report shows the percentage of customers who have made subsequent purchases, providing clear insights into your current customer loyalty patterns.
1. What This Metric Shows
This is an analysis that demonstrates the percentage of customers who have made each subsequent purchase. For example, the data might show that out of all customers who made a first purchase, 22.72% made a second purchase. Of those who made a fifth purchase, 54.88% went on to make a sixth order.
2. The Psychology of Purchase Patterns
The chart shows three distinct customer phases:
Discovery Phase (Orders 2-3): First encounters with your brand where customers are still evaluating your products and haven't developed any loyalty yet
Commitment Phase (Orders 4-6): Customers who have moved past initial trials and are showing consistent interest in your brand through repeat purchases
Loyalty Phase (Orders 7+): Your loyal customer base who have made your brand a regular part of their shopping routine
3. Reading the Visualization
Y-Axis: Shows the order number (2nd through 10th purchase)
X-Axis: Displays the probability percentage (0% to 100%)
Green Bars: Represent the probability of making each subsequent purchase
Hover Information: Provides detailed statistics including specific probability percentages and related metrics, such as Order volume, AOV, and Time Between Orders
4. Marketing Strategies
Transform these probabilities into action. For example:
Early Stage
Implement "Second Purchase Programs" with higher incentives
Create educational content focusing on product value and usage
Deploy social proof from loyal customers
Middle Stage
Launch milestone celebration rewards
Introduce exclusive product access
Develop premium customer service channels
Loyalty Stage
Create brand ambassador programs
Offer early access to new products
Implement loyalty tier benefits
The strategies above are just a starting point - let the Repeat Order Probability data guide you to discover patterns unique to your business. Analyze your specific customer behavior, experiment with different approaches, and develop innovative strategies that align with what your data reveals about your customers' buying journey.