Skip to main content

How to connect Criteo

This guide walks you through connecting your Criteo Ads account to Admetrics. With this integration in place, you'll be able to unify Criteo campaign data alongside your other channels - improving attribution and enabling holistic performance analysis.

Admetrics avatar
Written by Admetrics
Updated over 2 weeks ago

What you will learn in this article:

  • How to initiate the Criteo integration in Admetrics

  • How to authorize the Criteo app and complete the connection

  • How to finalize setup for unified campaign reporting

Step 1: Initiate the Integration Process

In your Admetrics Data Studio, go to Integrations > Add Source > Criteo Ads, and enter your e-mail address into the provided field.

  • This automatically notifies our support team and initiates the setup process.

Step 2: Authorize the Criteo App

Our support team will then reach out to you via e-mail.

You’ll receive a message containing a secure authorization link - please follow this link to authorize the connection between your Criteo account and Admetrics.

Step 3: Finalize Setup in Admetrics

After authorizing the app:

  1. Go to the integration section in Admetrics Data Studio

  2. Click to add Criteo Ads

  3. Select your publisher from the dropdown list

  4. Assign a custom name to this data source to help identify it within your reports

Step 4: Ensure Proper UTM Tagging

To guarantee correct attribution, set up your Criteo UTM parameters according to our standard structure.

Once your Criteo account is connected, you’ll benefit from streamlined reporting, cleaner attribution, and more powerful cross-channel insights - all from within your Admetrics dashboard.

Did this answer your question?