What you will learn in this article:
How to initiate the Outbrain integration
How to grant Admetrics access to your Outbrain data
Step 1: Start the Integration
In your Admetrics Data Studio, go to Integrations > Add Source > Outbrain, and add a new Outbrain integration.
This automatically notifies our support team and begins the setup process.
Step 2: Grant Access in Outbrain
Go to User Management in your Outbrain account.
Invite [email protected] with the Viewer role for the relevant marketer.
This grants us read-only access to your data - we’ll handle everything else from there.
Step 3: Ensure Proper UTM Tagging
To guarantee correct attribution, set up your Outbrain UTM parameters according to our standard structure.
Refer to our UTM tagging guide:
Configure the UTM parameters
Once you’ve completed these steps, our team will finalize the integration - and your Outbrain data will soon appear in your Admetrics dashboard.