Meta says one thing! ?
Google says another! ?
And your attribution dashboard might tell a completely different story! ?
Sound familiar???
When every platform claims credit for your conversions, knowing where to invest your next marketing euro becomes a challenge.
PRISMA Fusion combines the bigger-picture intelligence of Marketing Mix Modeling (MMM) with the detailed attribution data you already use in Admetrics.
The result? A clearer understanding of your marketing performance, right inside your familiar dashboard. No switching between multiple reporting tools. No complicated spreadsheets. Just better insights to support smarter decisions.
Why PRISMA Fusion changes the way you look at performance?
(01)
Two powerful approaches. One clearer picture.
Your existing attribution model shows how conversions and revenue are attributed across customer journeys.
Marketing Mix Modeling (MMM) takes a broader statistical approach to estimate how different marketing channels contribute to business performance.
PRISMA Fusion brings these perspectives together.
Instead of choosing between attribution and MMM, you can use both in the same reporting environment.
What does that mean for you?
Understand your channels better
Discover where modeled channel contribution differs from your standard attribution results.
Find opportunities to scale
Identify channels and campaigns that deserve a closer look when planning your next budget increase.
Make more confident decisions
Use MMM-backed insights alongside your existing performance data.
Keep your workflow simple
Explore PRISMA directly in Admetrics without building a separate reporting setup.
The goal isn't to show prettier numbers. It's to help you make better marketing decisions.
How does PRISMA Fusion actually work?
(02)
Don't worry. You don't need to be a data scientist to understand PRISMA.
Think of it as three pieces working together.
Step 1: MMM sees the bigger picture.
Marketing Mix Modeling analyzes your marketing performance at a broader level. It estimates the contribution of your channels based on statistical relationships in your business and marketing data.
Step 2: Your attribution model adds the detail.
Your existing Admetrics attribution model provides information about how performance is distributed across campaigns.
It also provides important relationships between metrics, such as:
Average Order Value (AOV)
New Customer Rate (NCR)
New Customer Revenue compared with Total Revenue
Step 3: PRISMA Fusion connects everything.
PRISMA Fusion takes the modeled revenue totals from MMM and distributes them across eligible campaigns using the proportions from your Base attribution model.
This happens for each relevant date and channel.
The system preserves the underlying relationships of your Base model, allowing you to explore MMM-informed performance without losing the familiar structure of your reporting.
In simple terms:
MMM helps estimate how much value a channel contributes.
Your Base model helps distribute that value across its campaigns.
PRISMA Fusion brings the results together in Admetrics.
Good to know:
PRISMA Fusion is a model based reporting approach. Campaign-level values are derived from the MMM totals and your Base model, not separately measured for every campaign.
See the difference: A practical example.
(03)
Sometimes a different perspective changes the entire conversation.
Let's say you're reviewing a marketing campaign using your standard attribution model. Your dashboard shows:
(Illustrative example only.)
What changed?
Your standard attribution model reports €10,000 in revenue.
PRISMA Fusion attributes €14,500 in modeled revenue to the same campaign.
This difference suggests that the campaign may contribute more value than your Base model indicates.
What should you do next?
Rather than automatically increasing your budget, use the difference as a starting point.
Look at the channel's overall performance, profitability and stability.
If the broader picture supports it, the campaign could be a candidate for further investment.
That's the value of PRISMA Fusion: discovering opportunities your existing attribution view might not reveal.
Ready to try PRISMA Fusion?
(04)
Getting started is straightforward.
You won't need to configure a complex statistical model yourself. Our team will help with the initial setup.
Before you start
Your Admetrics account needs:
Marketing Mix Modeling (MMM) enabled.
A Base attribution model, such as Position-based or Custom.
A Revenue type, usually Revenue or New Customer Revenue.
Step 1: Reach out to your Customer Success Manager
Let your Customer Success Manager or our support team know that you'd like to activate PRISMA Fusion. Simply tell us which Base model and Revenue type you'd like to use.
Not sure which configuration is right for you? We'll help you choose.
Step 2: We'll take care of the setup
Our Analytics team will configure PRISMA Fusion for your account and prepare the necessary MMM results and data pipelines.
This requires some processing time, depending on the configuration and available data. We'll let you know when your setup is ready.
Step 3: Open your Admetrics dashboard
Once activated, open your regular performance dashboard.
There's no need to switch to another reporting tool.
Step 4: Select PRISMA
Open the Attribution model dropdown.
Select PRISMA.
That's it!
Your dashboard will now show the supported PRISMA metrics using your configured model.
[Screenshot: Admetrics performance dashboard showing the PRISMA attribution selection highlighted in orange.]
Step 5: Explore your results
Start by comparing PRISMA with your current attribution model.
Look for channels with noticeable differences in revenue, ROAS or acquisition costs.
Ask yourself:
Which channels look stronger under PRISMA?
Where does my Base model show a different picture?
Are there opportunities worth investigating further?
How could these insights influence my next budget decision?
Pro tip: Start at the channel level before exploring individual campaigns. This helps you understand the bigger picture first.
Which metrics can you analyze?
(05)
PRISMA Fusion supports a range of performance metrics, so you can go beyond simply comparing revenue.
The available metrics are specifically calibrated for PRISMA attribution.
This gives you different ways to evaluate channel performance depending on your business goals.
Please note: Not every metric is available as a Revenue type for the underlying MMM configuration. Revenue and New Customer Revenue are currently the primary configuration options.
Acquisition Revenue is planned as an additional configurable Revenue type.
Three things to keep in mind!
(06)
PRISMA Fusion is powerful, but understanding how to use the results is just as important.
Focus on the right reporting level.
PRISMA Fusion is designed for analysis by:
Date
Channel
Campaign
Avoid using PRISMA values to evaluate individual ads or other levels below campaign granularity. These deeper levels are not independently modeled by MMM.
Your Base model still matters.
PRISMA Fusion uses the ratios and distribution patterns of your configured Base model. A clean, reliable tracking setup helps ensure that these relationships remain meaningful.
Use PRISMA as another perspective.
A higher PRISMA ROAS doesn't automatically mean you should double your budget. Think of it as additional information that helps you make a more informed decision. Combine PRISMA with business context, profitability and your other performance insights.
Something doesn't look right?
(07)
Here are a few common questions and how to resolve them:
My PRISMA results look identical to my original attribution model???
First, check whether you've selected PRISMA in the Attribution model dropdown. If the results still look unexpected, contact our support team to verify your configuration.
My ad-level results don't make sense???
PRISMA is not intended for analysis below campaign level.
Switch your reporting to channels or campaigns to get meaningful results.
Some channels are missing???
Check your channel configuration:
Open Channel Builder.
Go to Edit Settings for the relevant channel.
Check your Budget Settings.
Make sure the channel isn't set to Ignore, if it should be included.
Can I use my Custom attribution model???
Absolutely. PRISMA can use your Custom attribution model as its Base model.
Just keep in mind that PRISMA is linked to your currently configured Custom model. You can't use one Custom model exclusively for PRISMA while keeping a different Custom model for other reporting.
Does PRISMA overwrite my existing data???
No. Your existing tracking data remains available. PRISMA is an additional attribution model you can select in your dashboard whenever you want to explore MMM-informed performance.
Make your next marketing decision a smarter one.
(08)
More data doesn't automatically mean better decisions. What matters is understanding which information you can trust, how different models interpret your performance, and what those differences mean for your business.
PRISMA Fusion brings MMM-backed insights into the dashboard you already use, helping you discover new perspectives on your marketing investments.
Curious what PRISMA Fusion could reveal about your campaigns?
Reach out to your Admetrics Customer Success Manager or contact our support team. We'll help you get started and find the right configuration for your business.
Better insights. Smarter decisions. More confidence in your marketing strategy.