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Understand your Reports
Tips and Tricks to use the Data Studio efficiently and information about Attribution Models and User Journey Tracking.
Attribution ModelsWhat Attribution Models are available?
What is a Lookback Window and how can I choose it?
How long is an User session?
What are limitations of self-attribution?
User Journey TrackingWhat are Tracking parameters?
When is Attribution being used?
What is Touchpoint mapping?
Tips and Tricks
Business Cases how to leverage the Data Studio
In which countries are my campaigns converting the best?
Which products and variants are my top sellers per campaign/channel?
Which products are mostly sold to new customers?
Which ads work best for retargeting?
On which day of the week perform my campaigns the best?
How do I report on ad performance across ad sets and campaigns?
How do I leverage Tags?