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<aside> 💡 Written by Marina Koch, last updated on 19th of September 2024

</aside>

<aside> 🎓

What you will learn in this article:

• How to configure the UTM parameters. </aside>

To correctly attribute orders to campaigns and ads, it's essential to add the correct tracking parameters to your landing pages. At a minimum, Admetrics Data Studio requires the correct utm_source parameter to be set. Additionally, you can use utm_medium and utm_campaign to track further details and analyze them on the platform.

Examples

<https://www.yourshop.com/?utm_source=influencer&utm_campaign=steveurkle>
<https://www.yourshop.com/product-a?utm_source=email&utm_campaign=blackfriday22>
<https://www.yourshop.com/product-b?utm_source=facebook&fbadid=12312431551>
<https://www.yourshop.com/product-c?gclid=12412515x1551161277393101901>

Affiliate

Parameter

• utm_source=affiliate or utm_medium=affiliate or utm_source=webgains
• utm_campaign={campaign name}

Example

<https://www.yourshop.com/?utm_source=affiliate&utm_campaign=>{campaign name}

Criteo

Parameter

• utm_source=criteo
• campaign_id={{campaignid}}
• adset_id={{adsetid}}
• ct_adid={{adid}}
• optional: utm_medium=medium
• optional: utm_campaign=campaign

Example

<https://www.yourshop.com/?utm_source=criteo&utm_medium=paid&utm_campaign=Conversion&campaign_id={{campaignid}>}&adset_id={{adsetid}}&ct_adid={{adid}}

Email

Parameter

• utm_source=email or utm_medium=email or utm_source=newsletter or utm_source=klaviyo
• utm_campaign=campaign

Example

<https://www.yourshop.com/?utm_source=email&utm_campaign=campaign>

Google Ads

While auto-tagging in Google Ads remains widely used, iOS 17 privacy changes require the addition of UTM parameters to ensure tracking accuracy.

Parameter

• utm_source=google or utm_source=youtube
• ga_adcid={campaignid} or campaign_id={campaignid}
• ga_adgid={adgroupid} or adgroup_id={adgroupid}
• ga_adid={creative}
• Optional: utm_term={keyword}
• Optional: matchtype={matchtype}

Example

<https://www.yourshop.com/?utm_source=google&ga_adcid={campaignid}&ga_adgid={adgroupid}&ga_adid={creative}&utm_term={keyword}&matchtype={matchtype}>

Tracking Template Google allows you to set up tracking templates at the campaign level, automatically applying the UTM parameters to all landing page URLs.

How to set up the Tracking Template

Influencer

Parameter

• utm_source=influencer or utm_medium=influencer
• utm_campaign={campaign_name}
• utm_term={influencer_name}

Example

<https://www.yourshop.com/?utm_source=influencer&utm_campaign={campaign_name}&utm_term={influencer_name}>

LinkedIn

Parameter

• utm_source=linkedin
• li_adid=[ad_id]
• optional: utm_campaign={{CAMPAIGN_NAME}}
• optional: campaign_id={{CAMPAIGN_ID}}

Example

<https://www.yourshop.com/?utm_source=linkedin&li_adid=123123123>

Unfortunately, LinkedIn does not support dynamic landing page parameters/macros. You must manually replace [ad_id] for each ad with the respective ID.

Instructions You can find the ID in your LinkedIn Ads Manager.

Meta

Parameter

• utm_source=meta or utm_source=IGShopping or utm_source=facebookig or utm_source=instagram or utm_source=facebook or utm_medium=facebook_instagram
• optional: utm_medium={{site_source_name}}
• mt_adid={{[ad.id](<http://ad.id/>)}}

Example

<https://www.yourshop.com/?utm_source=meta&utm_medium={{site_source_name}>}&mt_adid={{[ad.id](<http://ad.id/>)}}

Instructions to edit a single ad https://www.facebook.com/business/help/1016122818401732

Instructions for updating multiple ads at once

1. Go to the Facebook Ads Manager
2. Click on the Ads tab
3. Select all of your ads (If you have a lot of ads, filter the view with “Ad delivery” = “Active”)
4. Click edit
5. Scroll down to the UTM parameter section
6. Add the UTM parameters and click publish

WARNING ⚠️ Changing UTM parameters can cause the ad set to re-enter the learning phase. Read more about the significant edits and learning phase here.

Microsoft Ads

Parameter

• utm_source=bing
• ms_adcid={CampaignId}
• ms_adgid={AdGroupID}
• ms_adid={AdId}
• optional: utm_term={keyword:default}
• optional: matchtype={MatchType}

Example