Step 1: Set Up Conversions
Navigate to the "Conversions" tab in the menu bar
Create the following conversions by clicking "Create Conversion":
Purchase Event
Event Category: Purchase
Name:
AdmetricsPurchase
Add to Cart Event
Event Category: Add to Cart
Name:
AdmetricsAddToCart
Content View Event
Event Category: Content View
Name:
AdmetricsContentView
Note: Conversion names are case-sensitive. Please ensure exact spelling and capitalization.
Step 2: Configure Click Tracking
Access your Outbrain Amplify dashboard
Add the click parameter
ob_clid={{ob_click_id}}orOutbrainClickId={{ob_click_id}}to your tracking code:For account-wide implementation:
Navigate to "Account Settings" in the menu bar
Add the tracking code to the "Suffix" field
For campaign-specific implementation:
When creating a new campaign or editing an existing one (via the pencil icon)
Add the code to the "Track" field
Step 3: Enable Integration in Admetrics
Open Admetrics' Data Studio
Navigate to Settings, the Integration tab
Select your Outbrain integration
Enable the S2S setting and save it
Optional: Configure Landing Pages
If you use landing pages on custom domains that don't match your main shop:
Follow this guide to configure your custom domains properly
Add the attribute
data-ss-ob="1"to your Admetrics conversion scriptFor example:
<script id="js-app-admq-script"
src="https://shopify.admetrics.events/conversion-v1.min.js"
data-ss-ob="1"
></script>