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How to set up S2S for Outbrain

This guide will walk you through setting up your conversion events, configuring click tracking for Outbrain, and enabling the server‑to‑server (S2S) integration in your Admetrics account.

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Written by Admetrics
Updated over 2 weeks ago

What you will learn in this article:

  1. How to correctly set up your conversion events in Admetrics Data Studio

  2. How to configure click tracking for Outbrain campaigns

  3. How to enable the integration between Admetrics and Outbrain (S2S) plus optional landing‑page domain configuration

Step 1: Set Up Conversions

  1. Navigate to the "Conversions" tab in the menu bar

  2. Click "Create Conversion"

  3. Select "Server-to-Server" as your data source

  4. Create the following conversions:

    Purchase Event

    • Event Category: Purchase

    • Name: AdmetricsPurchase

    Purchase Event

    • Event Category: Purchase

    • Name: AdmetricsPurchaseNewCustomer

    Purchase Event

    • Event Category: Purchase

    • Name: AdmetricsPurchaseNewReactivatedCustomer

    Add to Cart Event

    • Event Category: Add to Cart

    • Name: AdmetricsAddToCart

    Content View Event

    • Event Category: Content View

    • Name: AdmetricsContentView

    Initiate Checkout (Shopify only)

    • Event Category: Checkout

    • Name: AdmetricsInitiateCheckout

Note: Conversion names are case-sensitive. Please ensure exact spelling and capitalization.

Step 2: Configure Click Tracking

  1. Access your Outbrain Amplify dashboard

  2. Add the click parameter ob_clid={{ob_click_id}} or OutbrainClickId={{ob_click_id}} to your tracking code:

    For account-wide implementation:

    1. Navigate to "Account Settings" in the menu bar

    2. Add the tracking code to the "Suffix" field

    For campaign-specific implementation:

    1. When creating a new campaign or editing an existing one (via the pencil icon)

    2. Add the code to the "Track" field

Step 3: Enable Integration in Admetrics

  1. Open Admetrics' Data Studio

  2. Navigate to Settings, the Integration tab

  3. Select your Outbrain integration

  4. Enable the S2S setting and save it

Optional: Configure Landing Pages

If you use landing pages on custom domains that don't match your main shop:

  1. Follow this guide to configure your custom domains properly

  2. Add the attribute data-ss-ob="1" to your Admetrics conversion script

    For example: 

    <script id="js-app-admq-script"
            src="https://shopify.admetrics.events/conversion-v1.min.js"

            data-ss-ob="1" 
    ></script>
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Understanding Server-to-Server (S2S) Data Sharing in Admetrics
How to connect Outbrain
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