Getting started

Required setup

Optional setup

Tutorials and examples

Onboarding guides

Tips and tricks

P&L Report

Target metrics

More information

Attribution models

Bayesian statistics

Frequently asked questions

Metrics overview

User journey tracking

← Onboarding guides

How to set up a ROAS discrepancy view

1. Open the performance view.
2. Change the attribution model to Last Platform Touch.
3. Select a time frame and attribution window.
4. Filter for Channels.
5. Drill down to Campaign, Ad set, or Ad level.
6. Change the Metric list to Measured vs. on-platform.

We also created a Meta: Measured vs. on-platform preset. 💡