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TagsData UpdatesTarget metrics
Admetrics now provides you with tools for setting targets for your metrics and tracking the real-time performance. How does it work? Watch our video or read the instructions below 👇
How do I set up and provide my targets to Admetrics?
To set the right targets for your business is surely up to you. Use the spreadsheet from Integrations and once you have the numbers you are satisfied with, just follow the instructions and share the file with Admetrics via the e-mail address as described. We will then take care of the rest and import your targets in the Data Studio.
Note: Make sure that if you provide absolute targets both with and without a channel, the no-channel value is the target for no channels and not the overall sum.
Which metrics require a target?
Only those that you decide to provide. Also specify the time span to which the targets apply. Optionally, you can also split targets by marketing channel. In this way, it is possible to set up targets for 15 basic metrics:
Marketing spend | Reactivated customers | Return rate % |
Revenue | Reactivation rate % | CM1 % |
Net revenue | Visits | CM2 % |
New customers | Orders | CM3 % |
New customer rate % | Discount rate % | EBITDA % |
When having the input, we also calculate a number of targets for other derived metrics for you:
CM1 | ROAS | CPV |
CM2 | New Customer ROAS | CVR % |
CM3 | aROAS | AOV |
EBITDA | POAS | AOP |
CAC | New Customer POAS | MER % |
CPO | aPOAS | New customer MER % |
Net sales | ACoS % | aMER % |
Retention rate % | ACoS net % |
Where can I see my targets and the actual performance in Data Studio?
You can easily select all target metrics and comparisons in the Performance view of the Data Studio, just as you are used to do with other metrics. The targets start with the word Target, e.g. “Target: Marketing spend” and the comparisons look like “Marketing spend vs. Target”.
The targets also appear in the Dashboards in inidivudial line charts. Here you can check how does the actual value compare to the target. If the target is reached, it appears in green color with a cup symbol.
Note that absolute targets (such as counts of visits or orders or currency metrics like marketing spend or revenue) can only be displayed on the global and channel level. If you filter further, only relative targets (e.g. CPO, NCR) can be displayed.
• Please Note: Targets will be displayed latest 4 hours after uploading them via google sheets