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Metrics overview
User journey tracking
Product level metricsData UpdatesUser journey tracking
Tracking parameters
Tracking touchpoints requires properly setting up tracking parameters that are appended to the landing page URLs of your ads and activities. These parameters are usually referred to as UTM tracking parameters.
Here you can find documentation on how to set up UTM parameters for the different media partners.
Attribution
Admetrics uses the landing page URLs and their parameters to log the source of the traffic and then attribute future sales to these touchpoints based on the attribution models outlined here.
Touchpoint mapping
The flow for mapping touchpoints UTM parameters to specific objects in the Admetrics Data Studio is:
