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← Tips and tricks

Which products are mostly sold to new customers?

Did you know that you can check which product/variant of a specific Campaign, Ad Group/Set, or Ad is sold the most to new customers?

You can use that information to change the hero image in your creatives that target for example new customers to the product variant with the highest new customer rate.

Steps to re-create the view

1. Open the performance view.
2. Filter on Channels, Campaign, Ad Set/Group, or Ad level.
3. Change the Breakdown to Product & variant.
4. Change the Metric list to Customer acquisition.
5. Add the Quantity metric and sort by it.