Getting started

Required setup

Optional setup

Tutorials and examples

Onboarding guides

Tips and tricks

P&L Report

Target metrics

More information

Attribution models

Bayesian statistics

Frequently asked questions

Metrics overview

User journey tracking

← Tips and tricks

Which ads work best for retargeting?

Did you know that you can use the “Retention rate” metric in a specific Campaign, Ad Group/Set, or Ad view to get insights on which creatives drive the most returning customers? You can use that information to figure out which campaigns are good for retargeting.

Steps to re-create the view

1. Open the performance view.
2. Filter on the Campaign level.
3. Change the Metric list to New vs. repeat customers.