1. What is Quantify?
Quantify is a statistics engine that allows you to test the performance of e.g. your marketing campaigns.
With Quantify, you can:
Visualize credible intervals: Gain insight into the reliability of your results and the likelihood that they represent true outcomes.
Set timeframes: Define specific durations for running experiments, ensuring you have enough data to draw meaningful conclusions.
Save and share experiments: Document your findings and present them to colleagues for review and collaboration, encouraging informed decision-making across teams. Share your view by clicking on the Share-Button in the top right corner. You can finde more information about sharing your View here.
2. How can I create an experiment?
Click on the Settings button in the top right corner.
Assign an Experiment Name and make your desired configurations.
Click “Submit”. Your new experiment will now also be visible in the “Saved-Experiments”-View.
3. Leveraging Bayesian statistics for better decision-making
What you will learn in this video:
How to use Quantify to create and analyze experiments directly in the Data Studio.
How to identify winners and losers in your experiments to make data-driven decisions.
The meaning of credible intervals and how to interpret them for reliable insights.
How to set timeframes for experiments to ensure meaningful and actionable results.
How to save and share experiments with your team for collaboration and review.
This video will guide you in leveraging Quantify to optimize your strategies and focus on the approaches that drive the best outcomes.