In this section, you can see an overview of your created experiments. Focus on the variations classified as winners to scale effective strategies and deprioritize losers to avoid wasting resources.

You can find out how to create an experiment in this article.

Quantify is a powerful experiment analysis tool integrated into Data Studio. It enables you to test hypotheses, compare variations, and make data-driven decisions by identifying what works best for your business. Whether you’re optimizing marketing campaigns, product features, or user experiences, Quantify helps you track performance and determine winners and losers with confidence.

For example, Quantify calculates essential metrics, such as conversion rates, revenue uplift, and engagement levels, to guide your decision-making process. By integrating experimentation directly into Data Studio, Quantify streamlines your workflow and provides actionable insights to help you optimize and innovate.