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Product level metricsData UpdatesProtocol for Assessing S2S Integration Impact
To evaluate the effectiveness of the S2S (server-to-server) integration with Meta, an A/B test will be conducted to compare two optimization strategies.
Test Setup:
- Selection of Ad Set: Begin by selecting an ad set that has demonstrated strong performance in the past, based on specific criteria such as conversion rates, engagement, or ROAS.
- Duplication of Ad Set: Create two duplicates of the chosen ad set, ensuring that both copies are:
- Newly created (untrained) to avoid any pre-existing biases.
- Completely identical in all aspects (including targeting, creative elements, budget, etc.).
- Optimization Strategies:
- Optimize one ad set using your existing Pixel on the Purchase Event.
- Optimize the other ad set using the 'Admetrics Pixel', also on the Purchase Events.
- Simultaneous Launch of Ad Sets: Launch both ad sets at the same time to ensure that they are exposed to similar market conditions and audience behavior.
- Evaluation of Results: Within the first two weeks, we should have statistically significant results to confirm the effectiveness of the pixel.