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Product level metricsData UpdatesProduct level metrics
Often we wish to calculate certain metrics for specific products, product variants or product types. For Marketing spend and related metrics, it is necessary to use the following product level metrics.
Product marketing spend | Product CM3 |
Product ROAS | Product EBITDA |
Product POAS | Product CAC |
Product new customer ROAS | Product CPO |
Where can I see product level metrics?
The metrics have been selected for you in the Products report in Data Studio.
How is the Product marketing spend calculated?
Marketing spend is only defined at the ad level. To calculate a precise estimate of the Product marketing spend, the total Marketing spend is divided by the number of orders for each day and ad. Then, for the selected product, product variant or product type, the result is again multiplied by the number of orders related to the category.
In other words, Product marketing spend is a proportional part of Marketing spend and depends on the ratio of orders between the selected category and the whole ad.
Note: Since Amazon orders are not related to a specific ad campaign, we use the ad naming which contains product information. In this way, we link together the ad and the respective product purchases. Sponsored brand ads, that do not contain product information, are distributed evenly between all orders each day.