Getting started
Required setup
Optional setupTutorials and examples
Onboarding guides
Tips and tricks
P&L Report
Target metricsMore information
Attribution models
Bayesian statistics
Frequently asked questions
Metrics overview
User journey tracking
Product level metricsData UpdatesHow to set up predictive audiences
Meta Lookalike Audience Setup and Testing
Please wait until at least 100 events have been tracked.
- Create a new campaign with two ad sets
- Include Lookalike (3%) and select the Custom Audience “Admetrics AI High Intent LLA”
- Include Lookalike (3%) and select the Custom Audience “Admetrics AI Medium Intent LLA”
- Exclude all prior purchasers from the ad sets.
- We recommend setting the campaign to “Lowest cost bid strategy” and setting the budget to Campaign Budget Optimization (CBO).
- Exclude both Admetrics Predictive Audiences from all other existing prospecting campaigns.
- Go live 🚀
You should experiment with population sizes between 1% and 5%. We suggest starting with 1%, then 3%, then 5%.
Meta Remarketing Audience Setup and Testing
- Create a new campaign with three ad sets
- Include Audience “Admetrics AI High Intent Retargeting”
- Include Audience “Admetrics AI Medium Intent Retargeting”
- Optional: Include Audience “Admetrics AI Low Intent Retargeting”
- We recommend setting the campaign to “Lowest cost bid strategy” and setting the budget to Campaign Budget Optimization (CBO).
- For improved reach, you might want to exclude all Admetrics AI Remarketing Audiences from all other existing campaigns.
- Go live 🚀