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Required setup

Optional setup

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P&L Report

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Frequently asked questions

Metrics overview

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← Optional setup

How to Meta S2S data sharing

For more advanced clients, we recommend setting up Predictive Audiences and S2S Data Sharing. This is an advanced guide, and we recommend talking it through with your Customer Success representative.

1. Enable S2S Data Sharing for Meta

1. Edit your existing Meta integration in Data Sources or add a new one here.
2. Enable “S2S Data Sharing & Predictive Audiences”
3. Select “New pixel (Admetrics Pixel)”
4. Confirm with Submit
5. Re-authenticate Facebook if needed

In case, we cannot automatically create a Facebook Pixel (due to permission issues in your ad account). Please follow this guide. ⚠️

How to manually add a Facebook pixel

2. Add access to additional ad accounts

1. Go to your Facebook Ads Manager → Settings Pixel or click here.
2. Select your Ad Account
3. Find and click the “Admetrics Pixel”
4. Under “Assets” add additional ad accounts this pixel should be available
5. Click open in Events Manager at the upper right and skip to point 3.4., or:

3. Pixel settings

1. Go to your Facebook Ads Manager → Events Manager
2. Select the correct ad account in the upper left
3. Find the new “Admetrics Pixel”
4. Click “Settings” and turn on “Automatic advanced matching”

4. Prioritize events

Note: As of a recent update, Meta has introduced a change that eliminates the need for manual event prioritization. If you no longer see the "Aggregated Event Management" tab, it means that event prioritization no longer needs to be done manually.

1. Still in Events Manager, in overview once there are some events available you will see the “Aggregated Events Measurement” tab
2. Click it and then “Configure Web Events”

3. Select the domain (that should already be verified) and click “Manage Events”

4. Confirm the warning

⚠️
It can be that the performance and delivery of your campaigns decline after making changes here for a short period of time, but this should pick up quickly again.
5. Click “Add Event” at the upper right and add the “Admetrics Pixel → Purchase” event as second priority
6. You can add a maximum of 8 events for your domain. Usually, you should have 4 events in the following order added: “Purchase”, “InitiateCheckout”, “AddtoCart”, “PageView”, so if you have room for 3 more after adding the “Admetrics Pixel → Purchase” event, please add the other 3 events for our Pixel

7. Wait for a couple of hours and check some ad set that optimizes towards conversion events. It should have no flags. Check ad tracking settings are now green for your conversion event assigned to the domain.

5. Select Admetrics Pixel as conversion

1. After collecting events for a couple of days or weeks, we can now test the new pixel.
1. Just select it in the respective Ad Set setup:

6. Prioritize Admetrics events to top

If the performance improves as expected, we can prioritize the Admetrics Pixel events further up in the Aggregated Event Measurement (see step 4)