What you will learn in this article:
How to set up an A/B test to evaluate the effectiveness of Meta’s S2S integration
How to compare the Admetrics Pixel against your existing Meta Pixel
How to interpret and manage the test for reliable, data-backed results
Test Setup:
To evaluate the effectiveness of the S2S integration with Meta, an A/B test will be conducted to compare two optimization strategies: using your existing Pixel versus the Admetrics Pixel.
Step 1: Enable the S2S Feature
Go to your integration settings and enable the S2S feature.
Sometimes we don’t receive permission to create the pixel automatically, so you’ll need to create it manually by following this page.
NOTE: For the first test we recommend last platform touch events.
Allow a few days for the Admetrics Pixel to train before proceeding.
Please share the Admetrics Pixel with our Business ID (802747313438444) so we can confirm the event quality.
Step 2: Duplicate a Well-Performing Ad Set
Choose an ad set that has shown strong performance based on metrics like conversion rates, engagement, or ROAS.
Duplicate the ad set twice to create two identical, untrained ad sets. Ensure both are completely the same in terms of targeting, creative elements, and budget.
Step 3: Set Up an A/B Test
In Ads Manager, configure an A/B test to ensure no visitor sees both versions, preventing skewed results.
Optimize one ad set for purchase events using your current Pixel.
Optimize the other ad set for purchase events using the Admetrics Pixel.
Step 4: Manage Ad Spend
Ensure that each ad set’s budget is high enough to generate 3-4 orders per day (more is better for faster, clearer results).
Typically, you should see a trend after about 7 days, but it’s advisable to let the test run longer to achieve statistically significant and reliable results.
Step 5: Evaluate Results
Within the first two weeks, you should have sufficient data to evaluate the performance of both pixels and determine the impact of the S2S integration.