Test Setup:
To evaluate the effectiveness of the S2S integration with Meta, an A/B test will be conducted to compare two optimization strategies: using your existing Pixel versus the Admetrics Pixel.
Enable the S2S Feature:
Go to your integration settings and enable the S2S feature.
Sometimes we don’t receive permission to create the pixel automatically, so you’ll need to create it manually by following this page.
Allow a few days for the Admetrics Pixel to train before proceeding.
Please share the Admetrics Pixel with our Business ID (802747313438444) so we can confirm the event quality.
Duplicate a Well-Performing Ad Set:
Choose an ad set that has shown strong performance based on metrics like conversion rates, engagement, or ROAS.
Duplicate the ad set twice to create two identical, untrained ad sets. Ensure both are completely the same in terms of targeting, creative elements, and budget.
Set Up an A/B Test:
In Ads Manager, configure an A/B test to ensure no visitor sees both versions, preventing skewed results.
Optimize one ad set for purchase events using your current Pixel.
Optimize the other ad set for purchase events using the Admetrics Pixel.
Manage Ad Spend:
Ensure that each ad set’s budget is high enough to generate 3-4 orders per day (more is better for faster, clearer results).
Typically, you should see a trend after about 7 days, but it’s advisable to let the test run longer to achieve statistically significant and reliable results.
Evaluate Results:
Within the first two weeks, you should have sufficient data to evaluate the performance of both pixels and determine the impact of the S2S integration.