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How to set up S2S for Taboola

How to set up Taboola conversions. How to set up Taboola click ID. How to configure custom landing pages

Admetrics avatar
Written by Admetrics
Updated over a month ago

Step 1: Set Up Conversions

  1. Navigate to the "Tracking" tab in the menu bar

  2. Create the following conversions by clicking "+ New Conversion":

    Purchase Event

    • Conversion Name: AdmetricsPurchase

    • Conversion Type: Event

    • Category: Make Purchase

    • Event Name: AdmetricsPurchase

    • Total Conversions: Check "Include in total conversions"

    • Total Value: Check "Include in total value"

    • Aggregation Type: "Aggregated"

  3. Add to Cart Event

    • Conversion Name: AdmetricsAddToCart

    • Conversion Type: Event

    • Category: Add to Cart

    • Event Name: AdmetricsAddToCart

    • Total Conversions: Check "Include in total conversions"

    • Total Value: Do not include in total value

    • Aggregation Type: "Aggregated"

  4. Content View Event

    • Conversion Name: AdmetricsContentView

    • Conversion Type: Event

    • Category: View Content

    • Event Name: AdmetricsContentView

    • Total Conversions: Do not include in total conversions

    • Total Value: Do not include in total value

    • Aggregation Type: "Aggregated"

Note: Conversion names are case-sensitive. Please ensure exact spelling and capitalization.

Network Account Note: Taboola doesn't support conversions on the network account level. If using a network account, you must go to each individual account within the network account and create the required conversions separately.

Step 2: Configure Click Tracking

  1. Access your Taboola Realize dashboard

  2. Add the click parameter tblci={click_id} to your tracking code:

    1. Navigate to the "Campaigns" tab

    2. Create or edit an existing campaign

    3. In the Campaign set-up page, go to the Tracking section at the bottom of the page and add tblci={click_id}, for example utm_source=taboola&utm_medium=referral&tblci={click_id}

      Make sure that all parameters are separated by &

Step 3: Enable Integration in Admetrics

  1. Open Admetrics' Data Studio

  2. Navigate to Settings, the Integration tab

  3. Select your Taboola integration

  4. Enable the S2S setting and save it

Optional: Configure Landing Pages

If you use landing pages on custom domains that don't match your main shop:

  1. Follow this guide to configure your custom domains properly

  2. Add the attribute data-ss-ta="1" to your Admetrics conversion script

    For example:

    <script id="js-app-admq-script"
            src="https://shopify.admetrics.events/conversion-v1.min.js"

            data-ss-ta="1" 
    ></script>
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