The Y-Axis displays your total number of customers, while the X-Axis shows the different number of days it takes customers to convert. For example, 68% of your customers might convert within one day, while 6% take one to two days. You can also differentiate between new and repeat customers, offering valuable insights into their distinct behaviors.

Understanding the time to conversion is crucial for optimizing your marketing strategies. For instance, if most new customers convert quickly, you can focus on campaigns that drive immediate action, such as flash sales or targeted ads. On the other hand, if repeat customers take longer to convert, it may signal an opportunity to refine your retargeting strategies or engage them with personalized offers over time.

The elements in the Time to Conversion View should already feel familiar, as they are consistent with features found in other views. For example, options like Period, Attribution Model, Filters and Share View function the same way, and you can find detailed instructions on using them in related articles.