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← Required setup

How to configure the UTM parameters

To correctly attribute orders to campaigns and ads, it's mandatory to add the correct tracking parameters to the landing pages. At a minimum, Admetrics Data Studio requires the correct utm_source parameter to be set. You can always use utm_medium and utm_campaign to track additional parameters and analyze them on the platform.

Examples

https://www.yourshop.com/?utm_source=influencer&utm_campaign=steveurkle
https://www.yourshop.com/product-a?utm_source=email&utm_campaign=blackfriday22
https://www.yourshop.com/product-b?utm_source=facebook&fbadid=12312431551
https://www.yourshop.com/product-c?gclid=12412515x1551161277393101901

Affiliate

Parameter

• utm_source=affiliate or utm_medium=affiliate
• utm_campaign={campaign name}

Example

https://www.yourshop.com/?utm_source=affiliate&utm_campaign={campaign name}

Criteo

Parameter

• utm_source=criteo
• campaign_id={{campaignid}}
• adset_id={{adsetid}}
• ct_adid={{adid}}
• optional: utm_medium=medium
• optional: utm_campaign=campaign

Example

https://www.yourshop.com/?utm_source=criteo&utm_medium=paid&utm_campaign=Conversion&campaign_id={{campaignid}}&adset_id={{adsetid}}&ct_adid={{adid}}

Email

Parameter

• utm_source=email or utm_medium=email or utm_source=newsletter or utm_source=klaviyo
• utm_campaign=campaign

Example

https://www.yourshop.com/?utm_source=email&utm_campaign=campaign

Google Ads

While auto-tagging in Google Ads remains a widely favored tracking method, the advent of iOS 17's privacy changes necessitates the incorporation of UTM parameters to ensure accuracy in all scenarios.

Parameter

• utm_source=google or utm_source=youtube
• ga_adcid={campaignid}
• ga_adgid={adgroupid} or adgroup_id={adgroupid}
• ga_adid={creative}
• Optional: utm_term={keyword}
• Optional: matchtype={matchtype}

Example

https://www.yourshop.com/?utm_source=google&ga_adcid={campaignid}&ga_adgid={adgroupid}&ga_adid={creative}&utm_term={keyword}&matchtype={matchtype}

Tracking Template Alternatively to setting up the UTM parameters, Google allows setting up tracking templates on campaign level, that automatically apply the tracking parameters to all landing page URLs.

Influencer

Parameter

• utm_source=influencer or utm_medium=influencer
• utm_campaign={campaign_name}
• utm_term={influencer_name}

Example

https://www.yourshop.com/?utm_source=influencer&utm_campaign={campaign_name}&utm_term={influencer_name}

LinkedIn

Parameter

• utm_source=linkedin
• li_adid=[ad_id]
• optional: utm_campaign={{CAMPAIGN_NAME}}
• optional: campaign_id={{CAMPAIGN_ID}}

Example

https://www.yourshop.com/?utm_source=linkedin&li_adid=123123123

Unfortunately, LinkedIn does not support dynamic landing page parameters/macros, which is why you need to manually replace [ad_id] for each Ad with the respective ID of the Ad.

Instructions You can find the ID in your LinkedIn Ads Manager.

Meta

Parameter

• utm_source=meta or utm_source=IGShoppingutm_source=facebookigutm_source=instagramutm_source=facebookutm_medium=facebook_instagram
• optional: utm_medium={{site_source_name}}
• mt_adid={{ad.id}}

Example

https://www.yourshop.com/?utm_source=meta&utm_medium={{site_source_name}}&mt_adid={{ad.id}}

Instructions to edit a single ad https://www.facebook.com/business/help/1016122818401732

Instructions for updating multiple ads at once

1. Go to the Facebook Ads Manager
2. Click on the Ads tab
3. Select all of your ads (If you have a lot of ads, filter the view with “Ad delivery” = “Active”)
4. Click edit
5. Scroll down to the UTM parameter section
6. Add the UTM parameters and click publish

WARNING ⚠️ Changing UTM parameters can cause the ad set to re-enter the learning phase. Read more about the significant edits and learning phase here.

Microsoft Ads

Parameter

• utm_source=bing
• ms_adid={AdId}
• optional: ms_adgid={AdGroupID}
• optional: ms_adcid={CampaignId}
• optional: utm_term={keyword:default}
• optional: matchtype={MatchType}

Example

https://www.yourshop.com/?utm_source=bing&ms_adid={AdId}&utm_term={keyword:default}&matchtype={MatchType}

Instructions https://help.ads.microsoft.com/#apex/3/en/56799/2

Organic Social

Parameter

• utm_source=organic_social

Example

https://www.yourshop.com/?utm_source=organic_social

Outbrain

Parameter

• utm_source=outbrain
• ob_adid={{ad_id}}
• optional: utm_campaign={{campaign_name}}
• optional: utm_content={{ad_title}}
• optional: utm_term={{publisher_name}}_{{section_name}}

Example

https://www.yourshop.com/?utm_source=outbrain&ob_adid={{ad_id}}&utm_campaign={{campaign_name}}&utm_content={{ad_title}}&utm_term={{publisher_name}}_{{section_name}}

Pinterest

Parameter

• utm_source=pinterest or utm_medium=pinterest
• adgroup_id={adgroupid}
• pt_adid={adid}

Example

https://www.yourshop.com/?utm_source=pinterest&adgroup_id={adgroupid}&pt_adid={adid}

Instructions https://help.pinterest.com/en/business/article/track-report-optimize-shopping-campaigns

Snapchat

Parameter

• utm_source=snapchat
• sc_adid={{ad.id}}

Example

https://www.yourshop.com/?utm_source=snapchat&sc_adid={{ad.id}}

Taboola

Parameter

• utm_source=taboola
• tb_adid={campaign_item_id}

Example

https://www.yourshop.com/?utm_source=taboola&tb_adid={campaign_item_id}

TikTok

Parameter

• utm_source=tiktok
• tk_adid=__CID__

Example

https://www.yourshop.com/?utm_source=tiktok&tk_adid=__CID__

X

Parameter

You need to replace [ADGROUP_ID] and [TWEET_ID] manually with the correct ID’s.

• utm_source=x
• twag=[ADGROUP_ID]
• twid=[TWEET_ID]

Example

https://www.yourshop.com/?utm_source=x&twag=[ADGROUP_ID]&x_adid=[TWEET_ID]

Unfortunately, Twitter does not support dynamic landing page parameters/macros, which is why you need to manually replace [ad_id] for each Ad with the respective ID of the Ad.

Detailed Twitter UTM guide

Webgains

Parameter

• utm_source=webgains
• campaign_id=^^^affiliateid^^^

Example

https://www.yourshop.com/?utm_source=webgains&campaign_id=^^^affiliateid^^^

• How to configure the UTM parameters
• Affiliate
• Criteo
• Email
• Google Ads
• Influencer
• LinkedIn
• Meta
• Microsoft Ads
• Organic Social
• Outbrain
• Pinterest
• Snapchat
• Taboola
• TikTok
• X
• Webgains