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← How to configure the UTM parameters

Detailed Twitter UTM guide

To build a landingpage URL for Twitter ads you should add the following parameters and values

• utm_source=twitter
• twag=[ADGROUP_ID]
• twid=[TWEET_ID]

https://www.yourshop.com/?utm_source=twitter&twag=[ADGROUP_ID]&twid=[TWEET_ID]

Unfortunately Twitter does not allow dynamic URLs, so you need to manually replace [ADGROUP_ID] and [TWEET_ID] with the correct ID’s, for each Ad. Also please make sure to not re-use the same Ad in multiple Ad Groups!

To obtain the two ID’s please follow these steps:

1. To find out the [ADGROUP_ID] go to the Twitter Ads manager and edit the ad group.

2. Copy the number after …/adgroup/ from the URL, this is the [ADGROUP_ID].

3. To find the [TWEET_ID] you need to go to the Ads tab and click on the date of the ad.

4. Copy the ID after …/status/ - this is the [TWEET_ID]

5. Now edit the Ad group → select the Ad to the left → scroll down and add the parametes to the landingpage URL.

Copy

https://www.yourshop.com/?utm_source=twitter&twag=[ADGROUP_ID]&twid=[TWEET_ID]